Market Activation Program (MAP)


Where we've been and where we could go - Trade Missions & Priority Markets


IMPORTANT NOTE: In order to support preventative measures regarding the spread of COVID-19, we have made the decision to postpone our upcoming Asian e-Commerce mission originally scheduled for May 2020. We will keep you updated as to when this will be rescheduled.

Asian e-Commerce Trade Mission to Silicon Valley    Digital Health & Innovation Trade Mission to Taiwan




    Food & Beverage Trade Mission to Northeast U.S.    F&B Trade Mission to Southwest U.S.

F&B Trade Mission to Mexico    Fintech Trade Mission to the United Kingdom    F&B Trade Mission to Germany

Tech & Advanced Manufacturing Trade Mission to Singapore    Smart Cities Trade Mission to Barcelona    F&B Trade Mission to San Francisco

Don’t miss these upcoming events hosted by its World Trade Centre Toronto in partnership with the City of Toronto. They are FREE, but space is limited to a first come, first serve basis. You are welcome to bring a non-member if you feel they’d benefit from the networking connection.


  • Information coming soon




MAP trade missions bring trade-ready Toronto region businesses together with partners in global markets to exchange best practice and sector knowledge, build connections and do business together. With a focus on growing businesses in international markets and fostering bilateral trade and investment between Toronto and other city regions, our inbound and outbound missions are key opportunities to showcase the Toronto region’s global competitiveness.


Partnering with the City of Toronto to curate outbound missions and host inbound missions is critical to MAP’s success. Establishing and maintaining strong international city-to-city and city-to-region ties will foster export and trade opportunities for SMEs.


World Trade Centre Toronto (WTC-T) has the right to refuse companies a place on the Trade Mission.

Receipt of an application form does not confirm a company’s eligibility. While WTC-T will endeavour to alert a company to a potential problem with their application, it does not accept responsibility for any costs incurred prior to this confirmation.

Places are limited and these will be allocated according to WTC-T and other partners’ assessment of a company’s suitability for the Trade Mission. Successful applicants will be notified within 2 weeks of the closing date.

WTC-T is responsible for the mission activities listed under ‘costs’. You are responsible for your international flights, hotel accommodation and travel insurance. All other incidental costs will be met by you.

Once your place has been confirmed on the Trade Mission, you will be sent a link to the payment page which needs to be paid at least 2 weeks before the mission.

WTC-T is not responsible for services provided by partner organizations on the trade mission.

While WTC-T will take measures to ensure a safe visit, it is not responsible for the conduct and safety of individual delegates.

Acceptance of your place on the mission and signing the registration form means you agree to participate in PR and communications relating to the trip.

The personal information provided by you will be held on a database by Toronto Region Board of Trade/WTC-T and will be used to notify you of future services and events. If you do not wish your details to be used for either of these purposes, please email