The World Trade Centre Toronto’s (WTC-T) Market Activation Program is an experiential program offering outbound trade missions for Canadian businesses seeking commercial opportunities and unfettered access to international markets – virtually (vMAP) and in situ (MAP). The program’s activities are strategically guided by the WTC-T’s Priority Export Markets Report, the Board’s Trade & Commercialization Policy Committee, and our ongoing research and client-expressed needs.
INTRODUCING VIRTUAL MAP
With COVID-19 causing governments to impose travel restrictions, making in-person trade missions an impossibility, the World Trade Centre Toronto has responded by launching a virtual Market Activation Program (vMAP), enabling market traction for Canadian companies in global markets and catalyzing dynamic and rapid recovery from the global pandemic.
vMAP’s virtual missions will offer SMEs the opportunity to build and refine their export strategy with best-in-class subject matter experts and virtually meet one-on-one with industry buyers and key go-to-market partners.
Join a virtual MAP mission today and gain access to insights and buyers in markets where Canadian products are in high demand like China, the United Kingdom and Latin America.
vMAP’s first trade mission, starting on July 20th, will unlock opportunities in Asia’s consumer market via digital sales. For more information, and to register, click here.
WHAT TRADE MISSIONS ACHIEVE
MAP and vMAP initiatives bring trade-ready Canadian businesses together with partners in global markets to exchange industry best practices and sector knowledge, build connections and do better business together.
Priority Export Markets Report – While developing WTC-T‘s programming, it became clear more data on priority sectors was needed to determine the best markets to export or expand business via the curation of out- and in-bound missions. Supported by JPMorgan Chase and the City of Toronto, the Priority Export Markets Report marks the first policy publication for the WTC-T. This report represents the foundation for MAP – a strategic blueprint guiding our core activities and equipping our region’s SMEs with the knowledge they need to seize market opportunities beyond our borders.
Partnerships that Produce Report – WTC-T’s report, Partnerships that Produce: Best Practices for International Metropolitan Partnerships, builds on the Priority Export Markets Report by examining how the City of Toronto and metropolitan-based institutions can better forge and strengthen economic and cultural links with counterparts across the globe through time-bound, measurable and achievable collaboration agreements.
In November 2019, our first partnership agreement was signed with the Government of Catalonia, and we accordingly look forward to driving bilateral trade and investment opportunities via our City Technology Exchange Program (CTEP).