The World Trade Centre Toronto’s (WTC-T) Market Activation Program is an experiential program offering outbound trade missions for Canadian businesses seeking commercial opportunities and unfettered access to international markets – virtually (vMAP) and in situ (MAP). The program’s activities are strategically guided by the WTC-T’s Priority Export Markets Report, the Board’s Trade & Commercialization Policy Committee, and our ongoing research and client-expressed needs. 


With COVID-19 causing governments to impose travel restrictions, making in-person trade missions an impossibility, the World Trade Centre Toronto has responded by launching a virtual Market Activation Program (vMAP), enabling market traction for Canadian companies in global markets and catalyzing dynamic and rapid recovery from the global pandemic.

vMAP’s virtual missions will offer SMEs the opportunity to build and refine their export strategy with best-in-class subject matter experts and virtually meet one-on-one with industry buyers and key go-to-market partners.

Join a virtual MAP mission today and gain access to insights and buyers in markets where Canadian products are in high demand like China, the United Kingdom and Latin America.

MAP is running trade missions throughout 2021, which will help Canadian SMEs understand our Free Trade Agreements and unlock consumer markets around the globe. For more information or to register, please email map@bot.com.


MAP and vMAP initiatives bring trade-ready Canadian businesses together with partners in global markets to exchange industry best practices and sector knowledge, build connections and do better business together.


Priority Export Markets Report – While developing WTC-T‘s programming, it became clear more data on priority sectors was needed to determine the best markets to export or expand business via the curation of out- and in-bound missions. Supported by JPMorgan Chase and the City of Toronto, the Priority Export Markets Report marks the first policy publication for the WTC-T. This report represents the foundation for MAP – a strategic blueprint guiding our core activities and equipping our region’s SMEs with the knowledge they need to seize market opportunities beyond our borders.

Partnerships that Produce Report – WTC-T’s report, Partnerships that Produce: Best Practices for International Metropolitan Partnerships, builds on the Priority Export Markets Report by examining how the City of Toronto and metropolitan-based institutions can better forge and strengthen economic and cultural links with counterparts across the globe through time-bound, measurable and achievable collaboration agreements.

In November 2019, our first partnership agreement was signed with the Government of Catalonia, and we accordingly look forward to driving bilateral trade and investment opportunities via our City Technology Exchange Program (CTEP).



World Trade Centre Toronto (WTC-T) has the right to refuse companies a place on the Trade Mission.

Receipt of an application form does not confirm a company’s eligibility. While WTC-T will endeavour to alert a company to a potential problem with their application, it does not accept responsibility for any costs incurred prior to this confirmation.

Places are limited and these will be allocated according to WTC-T and other partners’ assessment of a company’s suitability for the Trade Mission. Successful applicants will be notified within 2 weeks of the closing date.

WTC-T is responsible for the mission activities listed under ‘costs’. You are responsible for your international flights, hotel accommodation and travel insurance. All other incidental costs will be met by you.


Copyright 2021 Toronto Region Board of Trade - All Rights Reserved